How to start selling on myroast™
Start selling with myroast™. We believe in empowering small businesses, providing them with equal opportunities to reach a wider audience and grow their brand. Our marketplace is designed to be a one-stop shop for specialty coffee lovers, where they can discover and enjoy a variety of high-quality, locally roasted coffee.
So, whether you’re an independent coffee roaster, artisan supplier or all-round specialty coffee enthusiast, here’s how to take the next step with myroast™.
Read the Seller's Guide to selling on myroast™
Before you register
Do you fit the profile.
myroast™ is focused on showcasing and offering specialty coffee. Our mission to unite independent coffee roasters from across Australia, fostering a community of coffee enthusiast and providing them with a platform to showcase their unique blends and roasting styles. But it doesn’t stop there, we also seek offer a great range of non-coffee options, equipment, accessories and merchandise. If your business fits within this profile, then great, you are who we are looking for.
Join us on our mission to unity the coffee community, and let’s grow together.
The basics.
Sellers maintain creative autonomy of their brand on myroast™ through a dedicated storefront, from the development of product listings to delivery.
Sellers are responsible for managing their products, orders and fulfilment to completion, and it is expected that you already have established services or procedures in place to effectively manage these aspects of your business. This also extends to customer service and support.
myroast™ will only intervene if a complaint or enquiry remains unaddressed by a seller, in accordance with our Terms of Service.
Register for a seller account.
You can register for a myroast™ seller account with your business email. Before you sign up, make sure you’re ready with the following:
- Business details
- Business email address
- Desired Seller Store name
- Business phone number
Upon completion, myroast™ will review and approve applications, at which point you will be notified upon creation of a Seller Store. Once a Seller Store has been established, you will be able to complete the balance of details required to start selling, including nominating the bank account where myroast™ can send you proceeds from your sales. and start selling today!
Register for a seller account at myroast™ here and start selling today!
Seller Store: The Seller Store is the site where sellers can log in to monitor their sales activity. You can manage policies, inventory, pricing, communicate with customers, review account health and add new products.
Adding your products
What can you sell on myroast™? myroast™ is focused on showcasing and offering specialty coffee. But it doesn’t stop there, we also provide the ability for sellers to include and offer other products they may sell, such as non-coffee options, equipment and accessories for brewing coffee and branded merchandise.
To sell branded products protected by trademark, patent or copyright, you must be the legal owner of the brand or an authorised reseller.
Product categories.
The table below provides an overview of the product categories, which we hope to expand upon as more sellers are encouraged to join the marketplace:
Any specialty coffee products sourced, roasted or packaged by independent and artisan suppliers:
- Packaged coffee products including any specialty coffee-related products: beans, roasted beans, ground coffee;
- Flavoured coffee, decaf coffee and organic coffee;
- Instant coffee and pods featuring specialty coffee;
We recognise that many independent roasters and artisan coffee suppliers offer non-coffee options, these include:
- Tea’s such as black tea, green tea, herbal tea, and more;
- Drinking chocolate or hot beverages
A coffee marketplace wouldn’t be complete without brewing equipment:
- Coffee brewing equipment such as coffee makers, moka pots, pour-overs, siphon pots, aeropress, espresso machines, french press etc
- Tea brewing equipment such as tea infusers, pots and other apparatus.
Accessories make the coffee experience more enjoyable and convenient:
- Coffee grinders and scales;
- Milk frothers or aerators;
- Tampers, trays, mugs, spoons;
- Coffee storage containers;
- Drinkware, mugs and re-usable cups or travel mugs;
- Filters and equipment accessories.
Promote your brand. List your branded merchandise and apparel;
Branded apparel, including but not limited to t-shirts, hoodies, hats, and other clothing items;.
Drinkware and mugs: Ceramic or glass mugs with coffee-related designs, logos, or slogans.
Re-useable mugs or travel mugs that are designed for coffee on-the-go.
Books about coffee culture, history, brewing methods, or recipes.
Coffee-themed artwork, such as posters or prints, that can be used to decorate a coffee shop or home.
Accessories such as pins, keychains, or stickers with coffee-related designs or slogans.
Product details.
To start selling a product on myroast™, you’ll create a product listing within the Seller Store. A product listing includes:
- Offer details, including price, product condition, available quantity, and shipping options;
- Product details like name, description, brand, images and categories;
- Product attributes, keywords and search terms to help customers find your products;
- An SKU, which is a product ID you generate to track your own inventory.
Don’t forget to add any policies specific to your offerings and business! If another seller already offers an equivalent product, you will have the ability to match an existing listing (which means some details will already be in place, like the product identifier). If you’re the first seller to offer a product, you’ll create a new listing.
Attracting customers
Once your products go live on myroast™, there are a number of things you can do to attract customers. Below are some of the ways you can generate traffic and momentum for your company.
Set competitive prices.
Many customers shop for the best price. Product cost alone may not persuade a customer to make a purchase, instead consider incentivising price by offering free shipping on your products.
Shipping.
Customers rate an efficient and effective delivery. A delayed delivery may mean a loss of quality with any freshly roasted or ground specialty coffee products. Prompt fulfilment upon order is a sure fire way to keep customers coming back. Consider offering tracking or a means of updating customers on successful fulfilment.
Unique products.
The varying array of flavour profiles and specialty coffee attributes within roasted coffee means you rarely experience the same taste. Offering unique products, such as blends which seek to pronounce certain flavour attributes will help you stand out from the crowd.
Offer sales and coupons.
Customers love to save. Offering sales and coupons on products is an effective marketing strategy that can help attract customers by providing them with an incentive to make a purchase. Manage sales and coupons from your Seller Store.
Get customer reviews.
Customer product reviews benefit customers and sellers. It allows sellers to understand their customers' needs, preferences, and concerns. By actively seeking and responding to customer feedback, businesses can improve their products and services and enhance the customer experience.
