Promoting Independent Craftsmanship
In a world filled with corporate chains, myroast™ was born from a passion for independent craftsmanship. Founder Liam envisioned a community-driven marketplace where coffee lovers could connect with Australia’s hidden gems — local artisan roasters known for their creativity and dedication to quality.
This post explores the journey behind myroast™, why it was created, and how it empowers small businesses while enriching the coffee experience for consumers across the country.
Why myroast™ Was Created: Addressing Gaps in the Market
The idea for myroast™ was sparked by a moment abroad when Liam enjoyed a specialty coffee that made him think: What if people could easily access the incredible range of independent roasts in one place? This moment of inspiration evolved into a mission: to create a marketplace that connects coffee lovers with small roasters, helping them tell their stories and offering consumers greater choice.
The Problem:
- Market Saturation: Australia is home to over 400 independent roasters, yet many of these talented businesses struggle to grow beyond their local communities.
- Visibility Challenges: Many small roasters lack the resources to compete with larger companies in marketing and advertising.
- Fragmented Ecommerce Options: Most roasters sell through their own websites, limiting their exposure to a wider audience and making it harder for consumers to discover new blends.
The Solution:
myroast™ offers a centralised platform that brings together Australia’s independent coffee community. It makes it easier for consumers to explore new coffee experiences while giving small roasters the visibility and tools they need to thrive.
Australia’s Specialty Coffee Scene: A Growing Passion
Australia’s coffee culture is among the best in the world, built on a deep appreciation for quality and craft. Despite not producing coffee domestically, Australians are passionate consumers. In fact, 68% of Aussies prefer buying coffee from local cafés or specialty roasters rather than corporate chains. This preference for supporting small businesses reflects a national trend towards sustainability, community connection, and personalised products.
Key Statistics:
- 400+ independent roasters are driving the growth of Australia’s coffee industry.
- 70% of new coffee products in Australia are launched by small businesses, showcasing the creativity and innovation of local roasters.
- $10 billion in annual revenue is generated by cafés and coffee shops nationwide, demonstrating the strength of Australia’s café culture.
Empowering Independent Roasters with myroast™
myroast™ aims to level the playing field by giving independent roasters a space where they can focus on their craft without worrying about the complexities of running an ecommerce store. Here’s how the platform supports them:
- Increased Visibility
Roasters gain access to new audiences beyond their local area, helping them build their brand and reach customers nationwide. - A Collaborative Community
myroast™ fosters a network of like-minded roasters, enabling partnerships, cross-promotions, and collaborative events that benefit all sellers. - Marketing Support
myroast™ offers targeted advertising campaigns, newsletters, and social media promotion, ensuring that sellers’ products reach the right audience without excessive marketing costs. - Simple Store Setup
Sellers can create their own online storefronts through an easy-to-use dashboard, managing products, orders, and shipping from one central location. The platform also provides tools to optimise listings for SEO, increasing visibility.
For Coffee Lovers: A Marketplace That Goes Beyond Buying
At myroast™, the goal isn’t just to sell coffee—it’s to foster personal connections between consumers and roasters.
What Makes the myroast™ Experience Unique:
- Discover New Flavours: Explore a wide range of roasts—from fruity light blends from Byron Bay to rich, dark espressos from Melbourne.
- Support Local: Every purchase directly supports small businesses, contributing to the sustainability of Australia’s vibrant coffee culture.
- Personalised Shopping: Customers can search by roast type, bean origin, or even certifications like organic or fair trade, ensuring they find the perfect match for their preferences.
Why myroast™ Is More Than Just a Marketplace
myroast™ is committed to building community. The platform isn’t just about transactions—it’s about sharing stories and celebrating the art of roasting. From beginners to seasoned coffee lovers, everyone can find something to enjoy and learn through the myroast™ guides on beans, roasts, and brewing methods.
Join the myroast™ Movement: Discover, Connect, Support
By choosing myroast™, you’re not just buying coffee—you’re supporting independent roasters and playing a role in sustaining Australia’s rich coffee culture.
Discover a New World of Coffee
Additional Resources
- Frequently Asked Questions: Access detailed FAQs for both customers and suppliers on our website.
- Guides: Explore our guides, including the Bean Guide, Roast Guide, Grind Guide, and Brew Guides.
- Seller Resources: Check out our Seller’s Guide to selling on myroast™ to gain more insights.
