myroast™ industry report · 2025 edition

The State of Australian Specialty Coffee 2025

A data-driven snapshot of Australia's $15.7bn café sector, the $2.9bn bean distribution market, and the specialty segment rewriting how the country buys and brews.

Why Australia's coffee market matters

Australia has one of the most sophisticated coffee cultures in the world. The flat white, the Melbourne-Sydney espresso rivalry, and a generation of third-wave roasters have all shaped how specialty coffee is consumed globally. But the domestic market is also a commercial heavyweight — combining café, retail and foodservice channels, Australians now spend well over AUD $18 billion a year on coffee.

This report pulls together the most recent public data from IBISWorld, Statista, Mordor Intelligence, and local industry trackers to map where the specialty segment sits in 2025 — and where it's heading.

Market at a glance (2025)

0 AUD bnCafés & Coffee Shops market sizeIBISWorld, 2025
0 AUD bnCoffee Bean Distributors marketIBISWorld, 2025
0Café businesses nationwideIBISWorld / industry est.
0Specialty segment CAGRMordor Intelligence, 2025–30
0 cups/dayPer-capita consumptionIBTimes AU, 2026
0Australians drinking ≥1 cup dailyStatista / Jobera, 2025

Where Australians spend on coffee

Out-of-home consumption still dominates the dollar figures, but at-home brewing is growing at pace as home espresso and pour-over equipment become mainstream.

Out-of-home (cafés, QSR, foodservice)USD $11.37bn
At-home (retail beans, pods, capsules)USD $1.64bn

Source: Statista Coffee Outlook – Australia, 2025.

Specialty is outpacing conventional

Conventional coffee still holds the lion's share of revenue, but the specialty segment — broadly defined as coffee scoring 80+ on the SCA cupping scale — is the growth engine. It compounds at more than double the rate of the conventional segment.

Projected annual growth rate (2025–2030)
Specialty
7.71% CAGR
Conventional
~3.5% CAGR
2025 revenue share
Conventional
78.05%
Specialty
~22%

Source: Mordor Intelligence — Australia Coffee Market Trends, 2025.

The café landscape

Australia has more than 14,600 café and coffee shop businesses operating nationwide (2026 data), growing at around 5.1% annually over the prior five years. Melbourne remains the undisputed coffee capital, with Sydney and Brisbane not far behind.

Coffee Shops as a standalone segment is on track to reach AUD $7.1 billion in revenue by the end of 2025–26, after annualised 5.0% growth over five years. Growth has moderated to roughly 1.3% in 2025–26 as cost-of-living pressures tempered visit frequency — but the specialty end of the market has held up better than the commodity end.

The home brewing revolution

Post-pandemic, the home coffee setup has become a permanent fixture. Hover or tap each tile for the numbers behind the trend.

$279m
Coffee machine market (AUD, 2025)

The Australian coffee machine market was valued at AUD $279.61m in 2025, with the residential segment leading as home brewing mainstreams café-quality drinks.Expert Market Research, 2025

~1 in 4
Households own an espresso machine

By 2024 an estimated one in four Australian households owned an espresso machine or bean-to-cup device — a structural step up from pre-2020 levels.Industry estimate, 2024

3.0%
Machine market CAGR to 2035

The coffee machine category is forecast to compound at 3.0% annually between 2026 and 2035, reaching ~AUD $376m — driven by smart, app-connected units.Expert Market Research, 2025

12–18%
Subscription penetration among specialty drinkers

Direct-to-consumer subscriptions now reach an estimated 12–18% of regular specialty coffee drinkers — the fastest-growing retail channel by percentage.Industry estimate, 2025

Milk alternatives go mainstream

Plant-based milk is no longer a niche request. In major-city specialty cafés, more than one in three coffees now leaves the bar with something other than dairy.

Oat, almond, soy, macadamia, coconut35%+
Source: Pablo & Rusty's 2025 café trends report; PFD Foods 2025.
Edition: 2025 Published: April 2026 Next update: April 2027 Compiled by: myroast™ editorial

Sustainability & ethical sourcing

Certifications (Rainforest Alliance, Fair Trade, direct-trade) and transparent origin stories are now baseline expectations rather than differentiators in the specialty segment.

Specialty buyers rating ethical sourcing "important" or "very important": 72%
Online specialty retailers offering recyclable / compostable packaging: ~90%

Source: 2024 industry survey (referenced in Seven Miles "What Café Customers Want 2025").

Seven trends shaping 2025 & beyond

1. Traceability becomes the price of entry

Micro-lots and single-farm traceability are commanding real premiums. Consumers are reading the bag — farm name, varietal, processing method — before they read the price.

2. Cold brew & RTD stay hot

Ready-to-drink and cold brew continue double-digit growth as younger drinkers treat coffee as an all-day, all-format category.

3. Plant milks keep expanding

Beyond oat and almond: macadamia, pea-protein, potato and hemp milks are appearing on specialty menus, often positioned as local and lower-footprint.

4. Functional & wellness coffees

Adaptogens, nootropics, and serious specialty decaf are moving from fringe to front-of-house, especially in inner-city specialty rooms.

5. Smart, connected home brewing

App-connected machines, AI grind recommendations, and recipe-sharing are reshaping the home-brewing experience.

6. Café as "third space"

Cupping nights, latte-art classes, co-working memberships and pop-up events are helping cafés defend margins as foot-traffic softens.

7. Domestically grown Australian coffee

Still tiny by volume, but Byron hinterland, Mt Tamborine and Atherton Tableland origins are carving a premium niche for "proudly Australian" beans.

Buying better coffee in 2025

Whatever slice of this market you sit in — café owner, home brewer or just curious — buying direct from independent Australian roasters is the fastest way to experience what this report describes.

Sources & methodology

This report consolidates publicly available 2025 data from the sources below. All figures are rounded. Where estimates are used (e.g. subscription penetration, household ownership), they are derived from industry survey data and roaster-reported figures.

  1. IBISWorld — Cafés & Coffee Shops in Australia market size report, 2025. ibisworld.com
  2. IBISWorld — Coffee Shops in Australia industry report, 2025–26. ibisworld.com
  3. IBISWorld — Coffee Bean Distributors in Australia, 2025. ibisworld.com
  4. Statista — Coffee – Australia Market Forecast, 2025. statista.com
  5. Mordor Intelligence — Australia Coffee Market Trends & Forecasts 2025–2030. mordorintelligence.com
  6. Expert Market Research — Australia Coffee Machine Market, 2025. expertmarketresearch.com.au
  7. IBTimes AU — Per capita coffee consumption rankings, 2026. ibtimes.com.au
  8. Pablo & Rusty's — Trends for 2025 in specialty cafés in Australia. pabloandrustys.com.au
  9. Seven Miles Coffee Roasters — What Café Customers Want 2025 Report. sevenmiles.com.au
  10. PFD Foods — Coffee Trends for 2025. pfdfoods.com.au

Join us and raise a cup of specialty coffee to the incredible roasters who make it all possible!